Blab Entertainment
Tata Play Launches Ad-Free Tata Play Tamil TV with Classic Star Vijay Shows
On a humid June afternoon, Tata Play flicked the switch on a new era of regional entertainment. The company rolled out Tata Play Tamil TV on 23 June 2026, offering a 24‑hour, ad‑free stream of the most beloved Tamil serials, reality shows and mythological dramas that once lit up the screens of Star Vijay.
Subscribers can tune in by dialing service number 1509 for just ₹2 a day. The lineup reads like a masterclass in Tamil storytelling: long‑running family dramas such as Raja Rani, Saravanan Meenatchi, Eeramana Rojave, Chinnathambi and Mounaragam sit alongside the comedy hits Kalakka Povathu Yaaru 5 and 6, and the epic adaptation of Mahabharatham. The channel’s 24×7 schedule promises a single destination for legacy Tamil content, free from the interruptions that have become the norm on many platforms.
“We’ve seen a clear, sustained demand for Tamil general‑entertainment content in Tamil Nadu, one of India’s largest regional markets,” said Pallavi Puri, Tata Play’s chief commercial and content officer. “This launch gives fans the chance to revisit shows that are no longer easily accessible and reflects our commitment to curated, differentiated experiences for our subscribers.”
The venture is a partnership with JioStar, the joint venture between Viacom18 and Disney India that owns Star Vijay. A JioStar spokesperson welcomed the collaboration, noting that the return of “iconic Tamil shows” will allow families to share “great storytelling as a shared experience.” The spokesperson emphasized the emotional bond these programmes have forged across generations.
Tata Play, formerly Tata Sky, remains the largest direct‑to‑home provider in India, serving more than 21 million subscribers as of March 2023—roughly one‑third of all DTH users nationwide. The company’s move into value‑added services like Tata Play Tamil TV aligns with a broader strategy to diversify beyond traditional channel packages.
Star Vijay has long been a staple of Tamil households, its mix of serials, reality shows and movies shaping the state’s television landscape since its launch. By bringing its most popular shows to Tata Play Tamil TV, the platform taps into an established audience that has historically relied on Star Vijay for daily entertainment.
The timing of the launch dovetails with a growing consumer preference for on‑demand, ad‑free content. At ₹2 per day, Tata Play Tamil TV offers an affordable alternative to subscription‑based OTT platforms, while its curated catalogue delivers nostalgic appeal for older viewers and a fresh entry point for younger audiences.
Currently, Tata Play Tamil TV is available to all subscribers who activate service number 1509. The channel’s schedule and programming details are listed on the Tata Play website and in the company’s official communications. No further releases or expansions of the line‑up have been announced.
In short, Tata Play’s new Tamil TV service delivers an ad‑free, affordable platform for classic Star Vijay shows, meeting a clear demand in Tamil Nadu for legacy content. The partnership with JioStar underscores the strategic importance of regional programming in India’s competitive entertainment market.
Subscribers can tune in by dialing service number 1509 for just ₹2 a day. The lineup reads like a masterclass in Tamil storytelling: long‑running family dramas such as Raja Rani, Saravanan Meenatchi, Eeramana Rojave, Chinnathambi and Mounaragam sit alongside the comedy hits Kalakka Povathu Yaaru 5 and 6, and the epic adaptation of Mahabharatham. The channel’s 24×7 schedule promises a single destination for legacy Tamil content, free from the interruptions that have become the norm on many platforms.
“We’ve seen a clear, sustained demand for Tamil general‑entertainment content in Tamil Nadu, one of India’s largest regional markets,” said Pallavi Puri, Tata Play’s chief commercial and content officer. “This launch gives fans the chance to revisit shows that are no longer easily accessible and reflects our commitment to curated, differentiated experiences for our subscribers.”
The venture is a partnership with JioStar, the joint venture between Viacom18 and Disney India that owns Star Vijay. A JioStar spokesperson welcomed the collaboration, noting that the return of “iconic Tamil shows” will allow families to share “great storytelling as a shared experience.” The spokesperson emphasized the emotional bond these programmes have forged across generations.
Tata Play, formerly Tata Sky, remains the largest direct‑to‑home provider in India, serving more than 21 million subscribers as of March 2023—roughly one‑third of all DTH users nationwide. The company’s move into value‑added services like Tata Play Tamil TV aligns with a broader strategy to diversify beyond traditional channel packages.
Star Vijay has long been a staple of Tamil households, its mix of serials, reality shows and movies shaping the state’s television landscape since its launch. By bringing its most popular shows to Tata Play Tamil TV, the platform taps into an established audience that has historically relied on Star Vijay for daily entertainment.
The timing of the launch dovetails with a growing consumer preference for on‑demand, ad‑free content. At ₹2 per day, Tata Play Tamil TV offers an affordable alternative to subscription‑based OTT platforms, while its curated catalogue delivers nostalgic appeal for older viewers and a fresh entry point for younger audiences.
Currently, Tata Play Tamil TV is available to all subscribers who activate service number 1509. The channel’s schedule and programming details are listed on the Tata Play website and in the company’s official communications. No further releases or expansions of the line‑up have been announced.
In short, Tata Play’s new Tamil TV service delivers an ad‑free, affordable platform for classic Star Vijay shows, meeting a clear demand in Tamil Nadu for legacy content. The partnership with JioStar underscores the strategic importance of regional programming in India’s competitive entertainment market.
