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Samsungs Galaxy Z Flip and Z Fold 7 Set to Star in Sonys Spider-Man: Brand New Day
When Peter Parker flips open his phone, it’s no longer a Sony Xperia but a sleek Samsung Galaxy Z Flip. Samsung has confirmed that its Galaxy Z Flip and Galaxy Z Fold 7 devices will appear in Sony Pictures’ upcoming Marvel film Spider‑Man: Brand New Day. The announcement follows a series of promotional clips that show the film’s protagonist, Peter Parker, using a Galaxy Z Flip, while the supporting character Ned Leeds is seen with a Galaxy Z Fold 7 and a Galaxy Watch.
Beyond the on‑screen appearances, Samsung is partnering with Sony to launch an interactive website called the “Spidey Tracker.” The site, scheduled to go live on June 17 at 3 p.m. Eastern Time alongside the film’s second trailer, lets fans track Spider‑Man sightings in real time. According to Variety, the Spidey Tracker is a meta‑ARG that will feature Ned Leeds creating a custom web portal to locate Spider‑Man. The tracker is slated to launch simultaneously with the second trailer and will be available worldwide.
Spider‑Man: Brand New Day is slated for a theatrical release on July 31. The film marks a departure from Sony’s previous practice of featuring Sony Xperia smartphones in its movies. In earlier Marvel titles, Peter Parker was shown with a beat‑up Xperia, a detail that has become a hallmark of the Andrew Garfield era. The new partnership with Samsung represents a strategic shift, giving the Korean electronics giant a prominent platform in a major Hollywood franchise.
The Galaxy Z Flip 7 and Galaxy Z Fold 7 were both announced on July 9 2025 at Samsung’s Galaxy Unpacked event in Brooklyn, New York. The Z Flip 7 continues the foldable clamshell design introduced in 2020, while the Z Fold 7 adds a larger, 8‑inch foldable display and a Snapdragon 8 Elite processor. Samsung’s Galaxy Watch, a smartwatch first released in 2018, also makes a brief appearance in the film, underscoring the company’s broader ecosystem of wearables.
From a marketing perspective, the collaboration allows Samsung to showcase its foldable technology to a global audience. The film’s release schedule, coupled with the Spidey Tracker launch, provides multiple touchpoints for Samsung to highlight the versatility of its devices. While no sales figures or market impact estimates have been released, industry observers note that such cross‑promotions can boost brand visibility and reinforce consumer interest in foldable smartphones.
The Spidey Tracker will also feature live events and creator videos, according to a GamesRadar+ report. Fans can participate in a worldwide hunt for Spider‑Man sightings, with the tracker updating in real time as the film’s storyline unfolds. The interactive experience is designed to engage viewers beyond the cinema, extending the film’s narrative into the digital realm.
In summary, Samsung’s Galaxy Z Flip and Z Fold 7 will play starring roles in Spider‑Man: Brand New Day, and the company is launching a Spidey Tracker website on June 17 to coincide with the second trailer. The film’s theatrical debut is scheduled for July 31, and the partnership marks a notable shift in Sony’s approach to device placement in its movies. Further details on the impact of the collaboration on Samsung’s product sales and on the broader market remain to be seen.
Beyond the on‑screen appearances, Samsung is partnering with Sony to launch an interactive website called the “Spidey Tracker.” The site, scheduled to go live on June 17 at 3 p.m. Eastern Time alongside the film’s second trailer, lets fans track Spider‑Man sightings in real time. According to Variety, the Spidey Tracker is a meta‑ARG that will feature Ned Leeds creating a custom web portal to locate Spider‑Man. The tracker is slated to launch simultaneously with the second trailer and will be available worldwide.
Spider‑Man: Brand New Day is slated for a theatrical release on July 31. The film marks a departure from Sony’s previous practice of featuring Sony Xperia smartphones in its movies. In earlier Marvel titles, Peter Parker was shown with a beat‑up Xperia, a detail that has become a hallmark of the Andrew Garfield era. The new partnership with Samsung represents a strategic shift, giving the Korean electronics giant a prominent platform in a major Hollywood franchise.
The Galaxy Z Flip 7 and Galaxy Z Fold 7 were both announced on July 9 2025 at Samsung’s Galaxy Unpacked event in Brooklyn, New York. The Z Flip 7 continues the foldable clamshell design introduced in 2020, while the Z Fold 7 adds a larger, 8‑inch foldable display and a Snapdragon 8 Elite processor. Samsung’s Galaxy Watch, a smartwatch first released in 2018, also makes a brief appearance in the film, underscoring the company’s broader ecosystem of wearables.
From a marketing perspective, the collaboration allows Samsung to showcase its foldable technology to a global audience. The film’s release schedule, coupled with the Spidey Tracker launch, provides multiple touchpoints for Samsung to highlight the versatility of its devices. While no sales figures or market impact estimates have been released, industry observers note that such cross‑promotions can boost brand visibility and reinforce consumer interest in foldable smartphones.
The Spidey Tracker will also feature live events and creator videos, according to a GamesRadar+ report. Fans can participate in a worldwide hunt for Spider‑Man sightings, with the tracker updating in real time as the film’s storyline unfolds. The interactive experience is designed to engage viewers beyond the cinema, extending the film’s narrative into the digital realm.
In summary, Samsung’s Galaxy Z Flip and Z Fold 7 will play starring roles in Spider‑Man: Brand New Day, and the company is launching a Spidey Tracker website on June 17 to coincide with the second trailer. The film’s theatrical debut is scheduled for July 31, and the partnership marks a notable shift in Sony’s approach to device placement in its movies. Further details on the impact of the collaboration on Samsung’s product sales and on the broader market remain to be seen.
