Blab Entertainment
Brianne Howey Balances Hollywood Smile, Motherhood, and a New Colgate Campaign Ahead of Ginny & Georgia Season 4
Brianne Howey, who plays Georgia Miller on Netflix’s comedy‑drama Ginny & Georgia, has joined Colgate’s latest integrated marketing effort, The Science of Wow, to showcase the brand’s Optic White Pro Series toothpaste. The campaign, launched on May 21 2026 in partnership with creative agency VML, highlights the product’s hydrogen‑peroxide complex that targets deep‑set stains.
In a WWD interview, Howey explained how her character’s reliance on a flawless smile mirrors her own daily routine. "I have to wash my face and brush my teeth even if it’s superfast… I can’t go to bed with anything on my face," she said. "When I’m on set, I have to brush my teeth after lunch. I can’t go back on set and do a scene without having brushed." The actress keeps a tube of Colgate toothpaste in her set bag, travel bag, and on her counter.
Howey’s remarks dovetail with the campaign’s messaging. "With the Colgate Optic White Pro Series, you’re seeing the complex at work. You see the whitening results," she told WWD. The campaign also features a beauty‑meets‑science content series, Discover the Science of Wow, which pairs Howey with Colgate scientist Dr. Lisa Manus to explain the science behind the product.
The actress’s off‑screen life also informs her on‑screen persona. Howey, who is a mother to a nearly three‑year‑old daughter, said the experience has shifted her view of beauty. "I’m just constantly reminding her now that everything I’m doing… is to help keep my body safe and healthy… the most beautiful part of ourselves is on the inside," she said.
Howey notes a difference between her real‑life habits and those of her character. "Georgia values the luxury of time when getting ready a little more than I do," she explained. "I feel like, being a working mom, I’m a little more efficient. It’s the bare minimums of what I need to accomplish in the morning."
Georgia Miller, portrayed by Howey, is a complex figure whose narrative has evolved over the series’ three seasons. The character, who has been described as a “murderous mom,” is currently on house arrest in season 4, a development that allows her to drop the protective mask she has worn for much of the show. According to the series’ creators, the new season will explore Georgia’s vulnerability and the different masks she wears with each partner.
Ginny & Georgia premiered on Netflix on February 24 2021 and has been renewed through a fourth season, which is scheduled to release in late 2026 or early 2027. The series has drawn comparisons to Gilmore Girls for its quick‑witted mother‑daughter dynamic but has carved its own niche with a blend of humor, family drama, and darker themes. The first season attracted 52 million subscribers in its first 28 days.
Howey’s involvement with Colgate comes at a time when the oral‑care brand is positioning its Optic White Pro Series as more than a routine product. The campaign’s integrated approach—combining video spots, influencer partnerships, and cultural touchpoints such as fashion events and music festivals—aims to reframe whitening toothpaste as part of a premium beauty routine.
The collaboration also reflects a broader trend of celebrities leveraging their personal brands to endorse science‑driven health products. By aligning her public image with Colgate’s evidence‑based messaging, Howey reinforces the idea that a healthy smile is both a personal and professional asset.
As the fourth season of Ginny & Georgia approaches, audiences can expect to see Howey balance her roles as actress, mother, and brand ambassador. The series will continue to explore the complexities of Georgia Miller’s character while the Science of Wow campaign highlights the tangible benefits of Colgate’s Optic White Pro Series.
The next chapter for both Howey and the Ginny & Georgia franchise is set to unfold in the coming months, with the new season’s release slated for late 2026 or early 2027 and the Colgate campaign continuing to roll out across digital and traditional media platforms.
In a WWD interview, Howey explained how her character’s reliance on a flawless smile mirrors her own daily routine. "I have to wash my face and brush my teeth even if it’s superfast… I can’t go to bed with anything on my face," she said. "When I’m on set, I have to brush my teeth after lunch. I can’t go back on set and do a scene without having brushed." The actress keeps a tube of Colgate toothpaste in her set bag, travel bag, and on her counter.
Howey’s remarks dovetail with the campaign’s messaging. "With the Colgate Optic White Pro Series, you’re seeing the complex at work. You see the whitening results," she told WWD. The campaign also features a beauty‑meets‑science content series, Discover the Science of Wow, which pairs Howey with Colgate scientist Dr. Lisa Manus to explain the science behind the product.
The actress’s off‑screen life also informs her on‑screen persona. Howey, who is a mother to a nearly three‑year‑old daughter, said the experience has shifted her view of beauty. "I’m just constantly reminding her now that everything I’m doing… is to help keep my body safe and healthy… the most beautiful part of ourselves is on the inside," she said.
Howey notes a difference between her real‑life habits and those of her character. "Georgia values the luxury of time when getting ready a little more than I do," she explained. "I feel like, being a working mom, I’m a little more efficient. It’s the bare minimums of what I need to accomplish in the morning."
Georgia Miller, portrayed by Howey, is a complex figure whose narrative has evolved over the series’ three seasons. The character, who has been described as a “murderous mom,” is currently on house arrest in season 4, a development that allows her to drop the protective mask she has worn for much of the show. According to the series’ creators, the new season will explore Georgia’s vulnerability and the different masks she wears with each partner.
Ginny & Georgia premiered on Netflix on February 24 2021 and has been renewed through a fourth season, which is scheduled to release in late 2026 or early 2027. The series has drawn comparisons to Gilmore Girls for its quick‑witted mother‑daughter dynamic but has carved its own niche with a blend of humor, family drama, and darker themes. The first season attracted 52 million subscribers in its first 28 days.
Howey’s involvement with Colgate comes at a time when the oral‑care brand is positioning its Optic White Pro Series as more than a routine product. The campaign’s integrated approach—combining video spots, influencer partnerships, and cultural touchpoints such as fashion events and music festivals—aims to reframe whitening toothpaste as part of a premium beauty routine.
The collaboration also reflects a broader trend of celebrities leveraging their personal brands to endorse science‑driven health products. By aligning her public image with Colgate’s evidence‑based messaging, Howey reinforces the idea that a healthy smile is both a personal and professional asset.
As the fourth season of Ginny & Georgia approaches, audiences can expect to see Howey balance her roles as actress, mother, and brand ambassador. The series will continue to explore the complexities of Georgia Miller’s character while the Science of Wow campaign highlights the tangible benefits of Colgate’s Optic White Pro Series.
The next chapter for both Howey and the Ginny & Georgia franchise is set to unfold in the coming months, with the new season’s release slated for late 2026 or early 2027 and the Colgate campaign continuing to roll out across digital and traditional media platforms.
